Reiichi Ōshima

is a bully at Karakura High School who tried to force Ichigo Kurosaki to change his hair color. When Ichigo refused, he decided to teach him a lesson by beat him up. But he was defeated by Chad. Reiichi also makes a brief appearence watching Don Kanonji's TV show, wittnessing Ichigo rush out on camera. He never appeared in the anime, however, a very similar looking gangster appeared in a flashback of Ichigo's when he is telling Rukia about the day when he first met Chad in episode 4.

