User blog comment:Lia Schiffer/396: The Bite/@comment-1719668-20100319024337

Now would be a good time to state something that most of you probably already know. Aizen never said that he was after the King's Key. That was a theory proposed by the Gotei 13, and zealously followed. In all probability, Aizen planted the rumours himself. Plus, it doesn't seem coincidental that the one person Aizen has kept a watch on (ok, maybe that 3 chapter stint wasn't exactly a watch) was Ichigo. Sure, it is predictable. But it seems to have been the underlying plot all along.

But seriously, why is Aizen hated so much?