User blog comment:Kisukeiscool100396/Live action Bleach Film confirmed to be in the works/@comment-1351982-20120223012224

The only thing that is news is that WB officially has the rights, in 2010 they were looking to acquire them, so nothing has changed. If anything now would be a good time to start developing a film series, since the manga is ending. Intresting to see Masi Oka being a producer, and the fact unlike DBE Viz is producing and still has master right control, so they have creative control and will be "god" in what goes down.