User blog comment:Lia Schiffer/396: The Bite/@comment-1928548-20100322045709

http://xorsyst.com/japan/tite-kubo-bleach-anime/

Shonen Jump initially turned down Bleach. Kubo was disappointed, but soon received a letter from Akira Toriyama, creator of everything Dragonball. That letter cheered Kubo up, and soon after Weekly Shonen realized their error, and published Bleach. 7 years later, Bleach has become a worldwide success. It has sold over 40 million books and has become on the same level with Dragonball here in the United States.

That`s what I meant.