User blog comment:Lemursrule/BLEACH 231 English Dubbed Review/@comment-2129789-20111120162746/@comment-1351982-20111122200147

The studio executives from Japan tell them how to pronounce the words and approve translations. It is not Viz or Studiopolis who make the calls, if you have an issue with it, contact TV Tokyo. Not trying to be mean, but all the final decisions are by the Japanese Licensors, not Viz.