User blog comment:Lia Schiffer/408: Deicide 10/@comment-1454424-20100619040226

A yes, it's because fans so intensely dislike him is why Omaeda was killed off... o wait! Omaeda wasn't killed off! The person who was killed of was Ulquiorra, someone the fans actually liked. Did I mention I absolutely detest it when people assume that Kubo's editors would force him to keep a character he didn't want to or that Kubo is somehow swayed by fan popularity?

Certainly fans get their service in fillers and movies. Which is why Hitsugaya always pays a big role in fillers and movies. Which is fine. Those things exist based on market research and the only time Kubo would interfere is if they were going in a direction he felt was incompatible for the story as a whole and would be jarring for the fans once the Manga took a totally different direction. However, do not assume that Kubo would bow to executive meddling or even fan pressure just to get paid. It's really disrespectful to Kubo.