Board Thread:General Discussion/@comment-30535075-20170315022824

We know from an interview that Kubo choose the name "Bleach" to invoke the color "white."

White is the name of the shinigami's soul turn Hollow by Aizen, who later infused himself into Masaki, who then gave birth to Ichigo Kurosaki. White merged with Ichigo's shinigami powers, and became his Zanpakutou, half, if not all of his journey is base on him discovering that fact.

Let be honest, do you believe that he had all of this plan out? 