User blog comment:Prophet of Sanghelios/Dattebayo To Drop Bleach, Crunchyroll Aiming To Gain License/@comment-1351982-20100527031803

Well, Naruto already has kind of a pre-installed fanbase and is pretty much a money train on its own and really does not need to be marketed.. Bleach has a much bigger mainstream marketing potential, so they are trying to make the general public more aware of it while at the same time making fans happy. Plus they might do stuff with Conan O'brian and BLEACH because Conan knows Tony Oliver(Ulquiorra) and Conan is moving to TBS(which is owned by time warner) this fall so they may do some of the anime bits that they did on the tonight show. It would make sense for him to use a warner brothers property rather than some random bang zoom production. But, I think right now they are still in Harry Potter land(which I am such a fangirl for the movies and books) and we will not start to see serious marketing until next summer after Potter is done(cries a bit because she realizes the last 10 years of her life have flashed before her eyes). RIP Ulquiorra http://www.youtube.com/watch?v=BYWIdKbwPlo