User blog comment:Godisme/End of Bond 3/@comment-2089817-20110720213510

I should note that Bleach, the very name, came from the idea of purifying, or "cleaning" the "dirt", which would be Hollows. In this case, then Bleach is the story of the Shinigami. If it was meant to be solely about Ichigo's adventures, then he would have been better off calling it "Ichigo" instead of "Bleach", just as Naruto was called that in respect to the main character.