User blog comment:Xilinoc/Ch. 684 - The Blade/@comment-1351982-20160728115324

That picture is my life now Xil. But agreed Xil, while there was clearly enough content for another year, something obviously happened behind the scenes that we will likely never know about. The reason I think why Jump basically has blown over Kubo since late 2010, is because of what he said about the Arrancar arc and Hell Verse in the Hell Verse press junket. Criticism is a big no-no in Japanese culture. Since Kubo threw slight shade at his editors for pressuring him to keep developing the arrancar and leaving the actual story by the way-side. Although he never directly blamed them and even said at the end of the day I failed my readers as a story-teller, it was still enough to piss off the higher powers at Shonen Jump. But as Bleach was still one of their best selling titles and Toriko didn't exactly set the world on fire, they kept bleach alive for the sake of money. So whether Kubo finally had it and decided to move on or if it was an executive decision we'll never know. The fact that Bleach brave souls has over 13 million world wide downloads and there is a new Bleach rock musical, Bleach is still a very popular property and isn't going away any time soon.