User blog comment:Godisme/End of Bond 3/@comment-893506-20110720190119/@comment-1393830-20110720190926

Yes, the majority of Bleach is Shinigami because that is what we have had for the past 10 years of Bleach. However, with this arc, Kubo has decided to explore more of the universe of Bleach. Fullbring is a part of that universe and Kubo has chosen to showcase that.