User blog comment:Xilinoc/Ch. 679 - THE END/@comment-4666155-20160624101424

Good Lord, all three major villains want Ichigo's power.

Aizen? Said he was gonna 'devour' Ichigo, which is pretty much tantamount to taking his power.

Ginjou? Also wanted a bite of the Strawberry, and actually did succeed in taking his power.

Yhwach? Same bloody thing. I will actually be irritated if we have a successful power drain immediately after the previous arc that did the same thing.

Guys. Guys. Strawberries don't taste that great. It's all about grapes now.