User blog comment:Salubri/Whats Wrong in the Storyline of Bleach/@comment-5120709-20120601174227/@comment-44061-20120601201622

But therein lies the problem. Ichigo is part of that writing. While all the stuff you brought up is true, what is also true is that all that high marks in school and and idealism serves him little in the storyline. He has time and time again not shown using any of the smarts he is stated to have from the onset. Being protective of his friends is nice but the entire story revolves around concepts bigger then that, so he intentionally limits himself in these situations by being somewhat selfish, with great power comes great responsibility. If anything Ichigo is written in direct contrast of that idea. He wants the power and doesnt except the responsibility.