User blog comment:Udarsha45/Bleach Volume 60 Volume Sales!!!/@comment-1351982-20130808135620/@comment-1351982-20130809195049

I just find the whole situation fascinating. The very thought of One Piece and in essence Shonen Jump having a very credible sales threat shows a great change in the landscape over the next few years. From what I can see, Attack on Titan isn't going away anytime soon. With Bleach ending likely within the next two years and Naruto probably around the same time, and jump canceling right and left what will they do? If they think Toriko is going to be the savior of the magazine, I think they need a reality check. As much as people say Bleach is "dead in Japan" (despite my personal belief and some evidence that would suggest that Bleach has been successful in Japan, but has been more of a phenomenon in western countries, particularly the United States, France, the U.K, and Germany to name a few)even Bleach's lowest selling volumes still come up over 500,000 copies, and if we can look at Toriko's numbers, they don't come even close. From a marketing perspective, jump believes Bleach is established enough and doesn't need promotion, which I am partically inclined to agree with (a few more color pages here and there would be nice), but my issue is they are promoting the wrong title. Look if we line up classic Jump Titles like Dragonball, Jojos Bizare adventure, Naruto, One Piece, and Bleach; Do you honestly see Toriko fitting in there? The problem I have with Toriko is that it's based on what's trending with kids comics and I can see it being dated very quickly. In contrast the titles listed prior, have a very timeless feeling to them and you can read it in any decade or even century and it will still be relevant in some form, I can not see Toriko being well remembered in 5 years let alone 10 or 15 and beyond that. I don't think Jump has found that story yet, and if they don't find something soon, they're going to be in trouble, because with every company not one aspect or property supports a company alone, if that were the case Disney would have gone bankrupt ages ago if they just relied on Mickey Mouse. Shonen Jump got lucky after the end of Dragon ball and happened to pickup talented artists and writers, I'm not sure if lightning can strike twice. Well that went longer than expected.