User blog comment:Xilinoc/Ch. 640 - BABY,HOLD YOUR HAND 3 (Mad Lullaby no.7)/@comment-1248963-20150827181112/@comment-1351982-20150828014904

Bleach still sells well in graphic novel format (well much better than the "hit" Toriko), which is more important than the. Magazine rank. Also most of bleach's fanbase are older teens and adults and wouldn't be caught dead reading a "kid's magazine." Also from a conversation I had with a young Japanese woman several years ago, she was baffled when I told her Bleach was one of the most popular series in America (she didn't believe me at first). So I have always been under the impression that Bleach has always been more popular in the West (or at least better received) than it has in Japan. Also I think that Bleach's demographic is more niche compared to say One Piece or Naruto which seem to be geared toward a more general audience than Bleach which seems to be older kids and teens. Well just some food for thought.