User blog comment:Kisukeiscool100396/Live action Bleach Film confirmed to be in the works/@comment-1351982-20120225145855

I just read an interview stating that Masi Oka actually is the one who told Peter Seagal about Bleach and has been involved since 2008, apparently Kubo has been a part of development as well. Debi Aoki interviewed Jason Hoffs, one of the executive producers from Viz. http://manga.about.com/od/mangaeditorsinterviews/a/Interview-Jason-Hoffs-VIZ-Productions-Bleach-Movie.htm