Board Thread:Improvements and Issues/@comment-4161952-20130627204450/@comment-4358023-20130701030905

IIRC, Ichigo misreads the name several times, in both the Japanese and English dub. The English dub has him saying weird things like "Itchy Armadillo", instead of "Uryu Ishida". In both dubs it's just a joke on how Ichigo can't read names well.