User blog comment:Godisme/Blind Solitude/@comment-4912208-20110602034746

I got the vibe from the cut to Ichigo's eyes that this may have something to do with Kugo's Fullbring. I doubt his entire Fullbring is simply a veil of energy around his blade.

Kugo's Fullbring, Cross of the Scaffold, I think relates to what he's trying to do with Ichigo. A scaffold supports someone and allows them to build up more and more, all while being kept stable. I'm assuming all of these trials are just building Ichigo, and Kugo knows it.

I say this because we've seen Xcution work with him, trying to get him back into the "battlefield", from Riruka's training, Jackie's training now Kugo's training. While this may be obvious, I guess I am just posting this to get the idea that Kugo is not the villain Ichigo perceives him to be.

TL;DR Kugo isn't a bad guy, I'm assuming their motives are deeper then what they appear to be and may be far beyond just getting Ichigo his powers back and ridding themselves of their powers (Possibly trying to rid the world of Fullbringers to ever be conceived again?).