User blog comment:Softmint55/Deicide 19... wtf I thought Deicide finished last chapter/@comment-1268838-20100826130703

Maybe "The End" was referring more to the "beginning of the end." Seeing as the chapter title was shown as Ichigo arrived for the final battle, that would be an appropriate meaning. I'm thinking that this is all going to end around Deicide 30-35 (WOAH!), assuming the fight isn't interrupted by a change of setting.