User blog comment:Udarsha45/Bleach Volumes Sales - 2014/@comment-1351982-20140604180418/@comment-1351982-20140604184855

Sure.

One minor reason, is Toriko's mangaka's criminal past. Although in the scheme of things what he actually did, while immoral, wasn't irredeemable, but remember Japan is a much more conservative country when it comes to citizens with records. A career can be ended more example if someone is caught with drugs. Even though he's friend's with Oda and he paid his debt to society, that might not have been enough for some parent's, which due to Toriko's scheming towards the younger crowd than usual Jump fare would be buying the manga, and other readers to invest in volumes of Toriko.

Another being its marketed to the lowest common denominator. While Naruto, One Piece, and Bleach do fall into some of the classic cliches of shonen jump manga in the post-Dragon Ball era, at the very least, they at least try to add something new to the formula. Oda has an incredible imagination and creates wacky and fun new worlds. Naruto expresses that we shouldn't judge a book by its cover and anyone can have a happy, fulfilling life if they work hard and dream. Bleach brings a edgy art style, western influences, and creates allegories of Japan's not-so-appealing history and politics...with swords. Each of those bring something unique to the table. What does Toriko bring thats new and exciting...nothing. Toriko is safe, it doesn't try anything new, and it's a made-for-manufacture series. More importantly it treats its audience of mainly young boys like idiots. This happens not only in jump but all around the world. Sexism isn't just pertaining to females, there is a huge negative wave of media that pretty much telling boys subliminally "Your a boy so you can only enjoy stupid gross behavior. Your not worth making a substantial product for and we're going to keep feeding you this garbage because we don't want you to believe you deserve a better product (with time and effort put into it), because that costs a profit." Honestly the marketing to young boys around the world is just as bad, if not worse, than limited feminist (equality between sexes) and more pro-girl media. Girls are at least given encouragement to fantasize and dream (whether the message is a good one is debatable) and encourage creativity. Girl's have princesses (again Disney Princesses another debate), Doctors, and other products that encourage interaction and creativity. So the message I'm getting is, we don't want your young boy to expand his horizons, we want to keep at a level where he will feed our profit margins for the rest of his life. There are much better manga that can dare I say it, subliminally educate boys with life lessons, and skills they may need later on. Toriko does none of that, its just mindless entertainment. It does nothing to expand even emotional awareness (feelings of other, deep thoughts on life and society). Why should anyone invest on something you don't get a return on? Sure, you're amused for a bit, but I doubt people are having debates and discussions on the complexity of Toriko. It's not like Titan, Bleach, Naruto, FMA, One Piece, etc. There is not enough substance to have a debate and build interest in the brand. Jump can promote it anyway it wants, but clearly Toriko doesn't have enough "stuff" to keep people around, especially while growing up.

That said, most of Toriko's readership is probably outgrowing the series and moving onto more mature manga like Titan. Again I can go on all night but those are just a few theories/opinions.