User blog comment:Xilinoc/Ch. 676 - Horn of Salvation/@comment-24769684-20160602134941/@comment-25931707-20160603205144

Ah the over simplified Google definition. It serves my purpose though. Ichigo showing off a hollow power should not be considered "unexpected". In fact as you very helpfully pointed out Kubo foreshadowed this with Ginjo.

To each their own though. To me Ichigo evolving and merging his various powers has been going on for about 676 chapters or so.

If Athena shows up and kills Yhwach I think we could all agree thats a deus ex machina. :)