Ichigo Loses His Fighting Spirit!? Gin's Expectation!

 is the three hundred and first episode of the Bleach anime.

As his transformation progeresses, Aizen proves more and more resiliant. Ichigo's strength fails to defeat Gin.

Shinigami Illustrated Picture Book
All of Seireitei gathers to view the new suggestions for cellphone designs. The first to present his suggestion is Byakuya Kuchiki who picks the middle rail of his kenseikan and pretends to answer an incoming call. Seeing the entire crowd is appaled, some compationate soul quickly drops the curtains. Later, Renji tells his captain he warned him against doing this; Byakuya orders him to be quiet.

Fights

 * Isshin Kurosaki, Kisuke Urahara & Yoruichi Shihōin vs. Sōsuke Aizen
 * Ichigo Kurosaki vs. Gin Ichimaru